To make sure they are the first folks to contact students about their future plans, Army recruiters are ordered to approach tenth, eleventh and twelfth graders--repeatedly. Army officials spell out the rules of engagement: Recruiters are told to dig in deep at their assigned high schools, to offer their services as assistant football coaches--or basketball coaches or track coaches or wrestling coaches or baseball coaches (interestingly, not softball coaches or volleyball coaches)--to "offer to be a chaperon [sic] or escort for homecoming activities and coronations" (though not thespian ones), to "Deliver donuts and coffee for the faculty once a month," to participate visibly in Hispanic Heritage and Black History Month activities, to "get involved with local Boy Scout troops" (Girl Scouts aren't mentioned), to "offer to be a timekeeper at football games," to "serve as test proctors," to "eat lunch in the school cafeteria several times each month" and to "always remember secretary's week with a card or flowers." They should befriend student leaders and school staff: "Know your student influencers," they are told. "Identify these individuals and develop them as COIs" (centers of influence). After all, "some influential students such as the student president or the captain of the football team may not enlist; however, they can and will provide you with referrals who will enlist." Cast a wide net, recruiters are told. Go for the Jocks, but don't ignore the Brains. "Encourage college-capable individuals to defer their college until they have served in the Army."
To me this smacks of desperation! I am immensley troubled by this aggressive and subversive recruiting method! It seems to me that if you are finding it this hard to fill our military ranks it is because the military are being asked to do a job that most of the country does not agree with. I would feel comfortable predicting tht once we pull our troops out of Iraq that we will see the recruitment goals being met much more easily.
