What does it mean when a university uses your likeness to make fun of your alma mater. Does it sting even more that you are the President?

Lakehead University is poking fun at U.S. President George W. Bush and his Ivy League alma mater in an edgy new guerrilla marketing campaign intended to lure students to its Thunder Bay campus.

Dubbed "Yale Shmale," the $100,000 promotion features an image of Bush — Yale University, Class of 1968 — on posters that will be plastered on construction sites and other outdoor locations across the Greater Toronto Area.

"Graduating from an Ivy League university doesn't necessarily mean you're smart," reads the second of two posters set for release, "Choosing Lakehead does."

You know I think we should always elect Presidents that are routinely laughed at by the citizens other countries. It is the least we can do for these people who must not have leaders of their own that they can laugh at.

"President Bush. Well he is good for a laugh."