This is the new ad that Mittens put out yesterday, using the "talking right into the camera" approach to getting his message out.
Here is what the Business Insider wrote about this approach:
Struggling to recover from lagging poll numbers and a series of campaign stumbles, Mitt Romney is trying a new approach this week, making his case directly to voters in a new television ad.
Speaking directly to the camera, Romney asserts that "President Obama and I both care about poor and middle-class families."
"The difference is my policies will make things better for them," he continues. "We shouldn't measure compassion by how many people are on welfare. We should measure compassion by how many people are able to get off welfare and get a good paying job. My plan will create 12 million new jobs over the next four years-helping lift families out of poverty and strengthening the middle class."
The 30-second spot is clearly an attempt to limit the damage caused by the candidate's 47-percent remarks by showing off the candidate's empathetic side. But if today's polls are any indication, it may not be enough to stop the bleeding.
Yeah, nobody else seemed to be very impressed by this clearly desperate attempt at damage control either.
However it DID give the Democrats new ammunition for an ad of their own.
Oh Mitt, when will you EVER learn?