After suffering setbacks in the political arena the gun control movement goes rogue. (Hey I can use that word too, she doesn't own it!)

Courtesy of The Hill:  

The American gun control movement is going corporate. 

Still reeling from the stinging legislative defeats of 2013, proponents of tougher firearm regulations are increasingly turning their focus to private sector campaigns. 

Gun control groups have claimed victories in recent months, successfully pushing Starbucks to declare guns unwelcome in stores and persuading Facebook to crack down on unregulated firearm solicitations. 

With no end in sight to the congressional gridlock that has thwarted more stringent federal gun laws, groups say they will continue to apply pressure on major companies. 

“Congress locked the door, so moms are going through the window,” said Shannon Watts, founder of Moms Demand Action. 

The gun control organization, modeled on Mothers Against Drunk Driving, has made the corporate push a third prong of its strategy, along with campaigns to influence state and federal policies, Watts said. 

Pro-gun groups downplayed the likely effectiveness of these tactics, which have also been embraced by Mayors Against Illegal Guns and Americans for Responsible Solutions. 

Americans for Responsible Solutions is Gabby Giffords organization.  

I am not at all surprised to see that she, and Mark, do not take defeat lying down.

In my opinion this has a real chance of working, and despite their statements to the contrary I imagine that it is causing quite a lot of consternation over at the NRA.

If politicians are unwilling, or unable, to listen to reason then taking the issue straight to the business leaders and the people seems like the best way to get the word out and start changing some minds.