MSNBC saw the most growth in cable news for January 2016 during “Morning Joe” and Monday-Friday dayside programming (M-F 9a-5p). MSNBC’s dayside programming (M-F 9a-5p) was up 60% in A25-54 and 46% in total viewers while Fox News was up only 27% and CNN was down by 9%. MSNBC’s M-F 8-11p was up 44% in A254-54 and 45% in total viewers over last year, topping CNN which was only up 16% and tying Fox News which was only up 44% in A25-54 over last year in M-F 8-11p. January 2016 was the best M-F 8-11p demo performance for MSNBC since February 2014 and in total viewers since October 2013. M-F 9a-5p saw the highest A25-54 since March 2014.
“Morning Joe” was up 41% in A25-54 (127,000 vs. CNN’s 115,000) and 54% in total viewers (505,000 vs. CNN’s 396,000) over last year, beating CNN in both for the month. January 2016 was the best month for “Morning Joe” since January 2014. In M-F 6-9a, Fox News was only up 13% and CNN was down 17% in A25-54.
“The Rachel Maddow Show” beat CNN in A25-54 (244,000 vs. CNN’s 232,000) and total viewers (1,062,000 vs. CNN’s 727,000) for the month with double digit growth over last year, 59% in A25-54 and 42% in total viewers. At 9pm, CNN and Fox News were both down in A25-54 over last month. “The Rachel Maddow Show” had the best A25-54 delivery since February 2014 and best total viewers since October 2013.
I really can't stand Morning Joe, but I'm glad that MSNBC is attracting younger eyes. Especially with so many devices competing with cable television.
As for Rachel Maddow I think that EVERYBODY should be watching her show regardless of their political leanings, simply because her show is the best when it comes to presenting the facts, and having those facts withstand scrutiny from fact checkers.
Oh and before anybody gets themselves in a snit over my "one foot in the grave" remark, allow me to remind you that I am on the wrong side of that 25 to 54 demographic as well.
The fact is that these new viewers are likely to stick around far longer than the 55-75 crowd that seems to prefer Fox News.