|An example of a fake news item that showed up on Google.|
Today, Google announced that its advertising tools will soon be closed to websites that promote fake news, a policy that could cut off revenue streams for publications that peddle hoaxes on platforms like Facebook. The decision comes at a critical time for the tech industry, whose key players have come under fire for not taking necessary steps to prevent fake news from proliferating across the web during the 2016 US election. It’s thought that, given the viral aspects of fake news, social networks and search engines were gamed by partisan bad actors intending to influence the outcome of the race.
Gee ya think?
You may also remember that last month Google announced that it was going to try and help users filter out fake news stories.
Though apparently that has not really kicked in yet.
In other news it turns out that Facebook may have a way of filtering out fake news stories but is not using it for fear of upsetting its conservative users.
Courtesy of Gizmodo:
Gizmodo has learned that the company is, in fact, concerned about the issue, and has been having a high-level internal debate since May about how the network approaches its role as the largest news distributor in the US. The debate includes questions over whether the social network has a duty to prevent misinformation from spreading to the 44 percent of Americans who get their news from the social network.
According to two sources with direct knowledge of the company’s decision-making, Facebook executives conducted a wide-ranging review of products and policies earlier this year, with the goal of eliminating any appearance of political bias. One source said high-ranking officials were briefed on a planned News Feed update that would have identified fake or hoax news stories, but disproportionately impacted right-wing news sites by downgrading or removing that content from people’s feeds. According to the source, the update was shelved and never released to the public. It’s unclear if the update had other deficiencies that caused it to be scrubbed.
“They absolutely have the tools to shut down fake news,” said the source, who asked to remain anonymous citing fear of retribution from the company. The source added, “there was a lot of fear about upsetting conservatives after Trending Topics,” and that “a lot of product decisions got caught up in that.”
So in other words Facebook may have helped elect an unqualified megalomaniac because they feared offending thin skinned conservatives with the truth.
Jesus H. Christ!