For the first three nights of this week, Maddow’s 9 p.m. broadcast on MSNBC was the most-watched on cable-news in primetime – a position that had long been enjoyed by the 8 p.m. hour in the Fox News schedule, where O’Reilly had a roost for more than two decades,and where Tucker Carlson now holds court.
Maddow’s recent gains are part of a viewership surge at the NBCUniversal-owned network that comes as a chaotic White House has driven viewers to MSNBC in ways the executives really haven’t seen since the days of Keith Olbermann. Last week, MSNBC’s primetime schedule was tops in the demographic most coveted by advertisers – people between 25 and 54 – for the first time since the week of December 29, 2008. MSNBC’s “Maddow,” “The Last Word” and “11th Hour” are all leading in that viewership category for the month to date, according to data from Nielsen.
“MSNBC’s ratings surge is entirely due to the ongoing crisis of fake news – the more that news designed to deceive plays a role in politics and our lives, the more people hunger for news they can trust and which is demonstrably true,” said Paul Levinson, a professor of media studies at Fordham University.
Well as a long time fan, I am quite happy to see Rachel finally getting the attention she deserves.
She has been my go to news source for many years now, and I am never disappointed.
I am delighted Rachel is getting the ratings she deserves. I'm also a long time fan. She is awesome; so intelligent. I love how she gives history of what she's about to report on, setting things in a context.
ReplyDeleteComcast and MSNBC will go gunning for her soon enough.
ReplyDeleteBeaglemom
Good for her. Good for the country.
ReplyDeleteJew$:
ReplyDeletehttp://www.rawstory.com/2017/05/angry-netanyahu-orders-boycotting-israeli-officials-to-show-up-for-trump-reception-report/
I like Maddow but I sure wish they would bring Oberman back. Too bad this will not happen on MSNBC.
ReplyDeletehttp://www.politicususa.com/2017/05/16/comcast-lawrence-odonnells-msnbc-show-critical-trump.html
ReplyDeleteThe Last Word is pulling in record ratings, but Lawrence O’Donnell’s show will end when his contract expires because Trump put pressure on NBC to fire the host because he was too critical of the President.
Rachel is the best. Has also been my go-to for sound information and true journalistic investigative reports for years. It's a damn shame about Lawrence. I watch that block of Rachel-Lawrence-Brian every night.
ReplyDeleteIt's not like Fox news viewers are switching to MSNBC so it loss of one set of viewers and possible gain of another.
ReplyDeleteAnd it's cable. Cable is losing shares as people move to over the air, subscriptions like Netflix and HULU and the internet. Young people especially aren't subscribing to cable. Cable will go the way of the newspapers because they refused to move to an ala carte model.
It's a shame Rachel isn't in a prime slot on a major network where she can reach more people.
Those slots are for real journalists.
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