This is why Right Wing talk radio is not going anywhere any time soon.

Courtesy of Politico:  

A POLITICO review of filings with the Internal Revenue Service and Federal Election Commission, as well as interviews and reviews of radio shows, found that conservative groups spent nearly $22 million to broker and pay for involved advertising relationships known as sponsorships with a handful of influential talkers including Beck, Sean Hannity, Laura Ingraham, Mark Levin and Rush Limbaugh between the first talk radio deals in 2008 and the end of 2012. Since then, the sponsorship deals have grown more lucrative and tea party-oriented, with legacy groups like The Heritage Foundation ending their sponsorships and groups like the Tea Party Patriots placing big ad buys. 

The power of the tea party-talk radio nexus will be tested headed into the pivotal 2014 midterm elections. It has already played a key role in boosting tea party heroes like Matt Bevin and Chris McDaniel — both of whom attended FreedomWorks’ Louisville rally and have made multiple appearances on Beck’s shows — in their increasingly bitter long-shot primary challenges to powerful incumbents Mitch McConnell of Kentucky and Thad Cochran of Mississippi, respectively. 

The hosts’ stances on candidates and issues usually align naturally with those of the groups. While their positioning occasionally seems to evolve with their sponsors, there is no evidence of hosts revising their views for paid advertising. 

Critics, though, say the deals mislead grass-roots conservative activists, while undermining the credibility of the hosts and the groups. 

“People like Beck and Hannity and Rush are nothing without the people who faithfully hang on their every word — I consider that a constituency trust that should be respected,” said former House Majority Leader Dick Armey. He was ousted from FreedomWorks in a bitter feud, but had been chairman when the group signed its contracts with Beck and Limbaugh. “For them to basically sell their influence and say whatever the contract asks of them, it compromises the integrity of the pundit-guru, as it were, and it’s an undignified expenditure on the part of the outfit that’s mining the attention.” 

In other words these idiots do not even really need to worry about losing advertisers so long as they have their conservative sugar daddies footing the bill. 

So long as they attack climate scientists over global warming, promote school vouchers, argue against increased taxes, and go after the Democrats at every opportunity there is no way to the money dries up anytime soon.

And the sad thing is that ordinary people do not realize that these are performance artists essentially spouting talking points from a script provided to them by their corporate overlords.