Smith and Wesson gun sales down dramatically. Finally some good news about guns.

Courtesy of Business Insider:  

Gunmaker Smith & Wesson is down big after last night saying its sales in the upcoming year will decline. 

In morning trade, shares are down nearly 10%. 

For its fiscal year 2015, the company said sales are expected to be between $585 million and $600 million. Analysts were expecting sales of more than $620 million. 

At first I thought perhaps this was because Smith and Wesson did not make military style weapons, because you know I don't really know much about gun manufacturing.

Smith and Wesson's M&P 10

But as it turns out they do, so that cannot be the reason.

So hey maybe people are starting to recognize that owning guns rarely keeps people safe, but instead significantly contributes to accidental deaths and suicides?

That would seem to the be case laid out by a CNN report from 2012, where it was determined that there are fewer gun owners, yet they tend to own numerous guns:

A decreasing number of American gun owners own two-thirds of the nation's guns and as many as one-third of the guns on the planet -- even though they account for less than 1% of the world's population, according to a CNN analysis of gun ownership data. 

Which kind of makes me wonder if these recent Open Carry protests are contributing to the diminishing number of Americans interested in owning weapons since gun owners are increasingly seen as frightened, insecure, man children walking around with visible penile substitutes in a desperate attempt to seem masculine?

Well that's my theory at least.