Bernie Sanders launches "Our Revolution." What's it called when the missile disintegrates on the launchpad?

We're launching Our Revolution tonight with 2600 events across the country! Find one near you and RSVP right now: https://t.co/sATmaCY8Bp

— Our Revolution (@OurRevolution) August 24, 2016

Courtesy of the Washington Times:

Wednesday marks the debut of Sen. Bernie Sanders‘ reinvention. The former presidential hopeful is launching “Our Revolution”, a new activist outreach to his many fans, in an online broadcast to 2,600 “watching parties” in every state — as far flung as Fort Yukon, Alaska; Gouldsboro, Maine; Brownsville, Texas; Naalehu, Hawaii, and Minot, North Dakota. The address begins at 9 p.m. ET. 

In addition, Mr. Sanders will publish a book titled “Our Revolution: A Future to Believe In.” The work is due on book shelves Nov. 15, primarily recapping his campaign trail experiences and underscoring his progressive ideas for America.

Oh so Sanders is helping to launch a grassroots organization for the Democrats just like that Tea Party "grass roots" organization for the Republicans.

One and he's writing a book too?

(Don't make comparisons to Sarah Palin, don't make comparisons to Sarah Palin, don't make comparisons to Sarah Palin!)

Oh that's nice.

However I understand there might be some problems already plaguing this fledgling campaign.

Courtesy of Politico:

The revolution is already tearing itself apart. 

Less than a week before its official launch on Wednesday, Bernie Sanders’ new political group is working its way through an internal war that led to the departure of digital director Kenneth Pennington and at least four others from a team of 15, and the return of presidential campaign manager Jeff Weaver as the group’s new president. 

“Kenneth chose to leave the organization. He’d worked on the campaign from the very beginning … he decided to do something else I guess,” Weaver said Monday evening, but “we’re very happy to be putting the A-team back together.”

And here's more from NBC News:

The dispute is both strategic and personal. The staffers who quit had clashed with Weaver on the campaign, calling him domineering and questioning his judgement, and they joined Our Revolution only on condition he would not be involved. 

They say they envisioned Our Revolution as a small-dollar-funded group that would use grassroots organizing to help elect progressive candidates, along the lines of Democracy for America, which grew out of the 2004 Howard Dean presidential campaign. 

Weaver has other ideas. He wanted to supplement the group's organizing and online fundraising efforts with independent expenditure TV advertising and larger checks from major donors. Internal critics say that contradicts the spirit of Sanders' movement, which was built around fighting big money in politics. 

The shakeup reflects a long-running rift in the Sanders campaign between its older leadership, like Weaver, and its younger staffers, who saw themselves as more ideologically committed to the revolution and thought the consultants at the top were using the campaign to line their pockets.

To be fair there have been plenty of very successful enterprises that started off a little shaky.

However I think we can all breathe a sigh of relief that this is happening to some bodunk, doomed to fail Tea Party ripoff, and not happening to a campaign that is actually on the glide path to taking up residence in the White House.