Kellogg Co. is pulling its ads from the website Breitbart News, the right-wing news organization whose former chairman Steve Bannon was tapped as a top adviser to President-elect Donald Trump.
Brands that advertise on Breitbart have drawn flak in recent weeks, with activists saying the website espouses racist and anti-Semitic views. A screen shot showing an advertisement for Kellogg’s Frosted Mini Wheats was part of an online campaign to get marketers to abandon the site.
“We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” said Kris Charles, a spokeswoman for Kellogg, which also makes Frosted Flakes and Special K cereal. “We recently reviewed the list of sites where our ads can be placed and decided to discontinue advertising on Breitbart.com. We are working to remove our ads from that site.”
You may remember that Breitbart also lost a major source of revenue when a leading ad exchange blacklisted them for being a home for racism, antisemitism, and misogyny.
But don't you worry about ole Breitbart, I understand that white sheet distributors and companies who sell do-it-yourself flaming crosses are beating down the door to buy ad space.
By the way in response to this Breitbart is calling for a boycott of Kellogg's products.
Do racists even eat Frosted Flakes?