President Donald Trump sat down on Sunday afternoon with Fox News for the president’s now-customary pre-Super Bowl interview. The segment with “O’Reilly Factor” host Bill O’Reilly, which aired during Fox Broadcasting’s pre-game coverage around 4 p.m., drew an average audience of 12.2 million viewers.
President Obama’s first pre-Super Bowl interview, with NBC’s Matt Lauer in 2009, brought in an average audience of 21.9 million viewers in Nielsen’s final accounting. The half-hour of 2011’s Super Bowl pre-game coverage — which included O’Reilly’s highly anticipated interview with Obama — attracted an average audience of 17.3 million. In 2016, Obama’s interview drew 14.9 million; in 2015, 16.4 million; in 2014, 18 million.
The Trump-O’Reilly interview drew a 7.8 household rating in Nielsen’s metered market overnight ratings. President Obama’s last three sit-downs before the Super Bowl drew overnight household ratings of 9.2, 10.2, and 11.5; his first, a 9.6.
Yeah I know, who cares about rating? After all those are not necessarily a good indication of a president's power or popularity.
Maybe, but I know somebody who would disagree with that.
In his world ratings are EVERYTHING.
And you know that repeatedly losing out to President Obama is driving him even further out of his mind.