Cambridge Analytica is under siege. And that's good news.

Courtesy of the New York Times:  

British investigators on Friday night searched the London offices of Cambridge Analytica, the data-analytics company that harvested data from 50 million Facebook users to develop psychological profiles on behalf of political campaigns, including that of President Trump. 

About 20 investigators from Britain’s data watchdog, the Information Commissioner’s Office, descended on the company’s offices on New Oxford Street after obtaining a search warrant from the High Court. 

“We are pleased with the decision of the judge, and the warrant is now being executed,” the office of the information commissioner, Elizabeth Denham, said in a statement. “This is just one part of a larger investigation into the use of personal data and analytics for political purposes. As you will expect, we will now need to collect, assess and consider the evidence before coming to any conclusions.” 

Last Saturday, the same day The New York Times and The Observer of London published a detailed look at the company’s use of Facebook data, Ms. Denham’s office announced an investigation into “the circumstances in which Facebook data may have been illegally acquired and used.”

What is that passage in the Bible about reaping what you sow again?

If that were not enough bad news for Cambridge Analytica, they are also on Robert Mueller's radar.

Courtesy of the AP:

Special counsel Robert Mueller is scrutinizing the connections between President Donald Trump’s campaign and the data mining firm Cambridge Analytica, which has come under fierce criticism over reports that it swiped the data of more than 50 million Facebook users to sway elections. 

Mueller’s investigators have asked former campaign officials about the Trump campaign’s data operations, particularly about how it collected and utilized voter data in battleground states, according to a person with direct knowledge of the line of inquiry but not authorized to discuss it publicly. 

The investigators have also asked some of Trump’s data team, which included analysts at the Republican National Committee, about its relationship with Cambridge Analytica, according to two former campaign officials. The campaign paid the firm just under $6 million for its work in 2016, according to federal records.

And there is plenty to go after here, as this company had connections not just to the Trump campaign, but also past and current members of the Trump Administration.

Courtesy of Raw Story:  

In an interview with the New York Times, Wylie says that Bolton’s PAC was alarmed by polling trends showing that more and more Americans viewed war unfavorably — and it wanted to construct an advertising campaign aimed at reversing those views. 

“The Bolton PAC was obsessed with how America was becoming limp wristed and spineless and it wanted research and messaging for national security issues,” said Wylie, a data expert who was a key figure in the founding of Cambridge Analytica. “That really meant making people more militaristic in their worldview. That’s what they said they wanted, anyway.” 

Bolton’s PAC hired Cambridge Analytica months after it was founded in 2014, and the firm’s work with Bolton’s group became an example that it used to pitch potential clients about the value of its data harvesting model. 

Emails viewed by the Times suggest that former Trump political strategist Steve Bannon had some role in setting up contacts between Bolton and Cambridge Analytica, as an email from a Cambridge Analytica employee sent to Bolton specifically mentioned Bannon in its subject header.

 I am guessing that Cambridge is out of the data analysis business for the time being at least.

And this is a warning shot to any others who may want to adopt their business model.