Friday, March 26, 2010

Will TLC have trouble finding advertisers for Sarah Paliin's reality show?

Advertising Age reports that TLC's usual advertisers may shy away from a show hosted by Sarah Palin:

Ad buyers are already suggesting that the show may not attract advertising from big marketers that need to appeal to the broadest possible audience. Smaller players, on the other hand, may see opportunity.


(Sarah Palin demonstrates how she will help the Discovery Channel get the Alaska wildlife to stay still for the cameras)

"Conservative companies don't want to ruffle any feathers," said Ira Berger, director-national broadcast, at Dallas independent Richards Group -- referring to risk-averse major marketers, not political persuasion. "But if you're the number-seven brand in a six-company category, then why not shake it up and take a chance?"

Flare-ups over politically tinged remarks in news programming have also made some marketers more cautious. The brouhaha over Glenn Beck at Fox News last year -- as well as the hot-button debates that run on NBC Universal's MSNBC -- prompted Clorox Co. to say last August that it would no longer run ads on any programming in the genre.

Advertisers may also have to be convinced whether the new program fits with TLC, a cable channel that is usually centered on family, parenting, home projects, cooking, weddings and fashion, not polarizing political personae or hikes under the Northern Lights. TLC saw 2009 ad revenue fall 1% to about $296.3 million from about $299.4 million, according to WPP's Kantar Media, a tracker of ad spending.

In tough economic times, "a lot of cable networks are walking away from their brands and trying to get ratings," said Mr. Berger. "They'll do anything they can do to get ratings and it's a short-term fix, but I think it's really hurting many networks in the long term," because such stunts often draw broader audiences that don't stick with the channel.

Critics have already pointed out that Ms. Palin's track record on the environment doesn't necessarily pair up with that of Discovery Communications, TLC'sTreeHugger.com. Ms. Palin, on the other hand, has come to be associated with the chant "Drill, baby, drill," for advocating the drilling of natural gas and oil in her home state.
It seems clear to me that TLC may have to get a little creative in their search for advertisers.  And the key to their success is in understanding the "Sarah Palin brand".

For instance I do not know how they can go wrong with products that help the average Christian, homeschooling mom get Palin's amazing "The bigger the hair, the closer to God" hair volumnizer.

And what would "whore hair" be without "slut shoes" to round out that naughty school librarian look that Sarah Palin made famous during her 2008 failed bid for Vice President? Of course to really pull off the look of a failed Alaskan governor you simply must have a clear vision of what opportunities lay ahead.

Not ALL of the advertised products will have to do with accessories however, some might go a little deeper. And some perhaps a little deeper still.

Of course for those viewers who REALLY want to follow the "Sarah Palin path to success" there is one product that is an absolute MUST HAVE to begin their journey. 

I believe that if TLC follows these simple guidelines they will have little problem attracting advertisers to promote their products on Sarah Palin's "Look What I Shot in Alaska" reality show.  Right up until she gets tired of doing it and walks away halfway through the eight episodes.

34 comments:

  1. TanteF7:07 AM

    Gryph, check your mail!

    ReplyDelete
  2. Anonymous7:14 AM

    Gryphen, please post the advertisers when the list becomes available, I need to make sure I never buy any of their products. I will support anything that encourages or indirectly pays for this force that aims to divide and destroy our country.

    ReplyDelete
  3. Anonymous7:16 AM

    Wouldn't it be cool if she has footage of you getting your ass thrown out of the Wasilla book signing?

    BWA-HAHAHAHAHAHAHA

    ReplyDelete
  4. Anonymous7:17 AM

    OT but the print issue of Playgirl is out now. Great pic of Levi fully clothed that is evidence the kid needs a modeling contract.

    Go buy today and support the kid against this grifter.

    ReplyDelete
  5. mocha7:20 AM

    I'm going to save the picture of the elk bleeding out its mouth and send it to every advertiser of this show.

    ReplyDelete
  6. Anonymous7:32 AM

    What can I say. She disgusts me.

    ReplyDelete
  7. Gryphen, very funning links. Thanks! I do wonder "what is Discovery/TLC thinking?" I watch Discovery ID all the time (I'm an insomniac). What will I do if I have to boycott the channels?

    ReplyDelete
  8. Anonymous 7:16. YES that would be very helpful. Do you think any footage is available?

    We have looked everywhere!

    BTW in a few weeks or months you may come to understand why your statement is so funny. BWA-HA HA right back-atcha!

    ReplyDelete
  9. Anonymous8:22 AM

    As soon as I can find out who is sponsoring Sarah's show, I plan to contact and inform them that as long as they are sponsoring Queen Quitter, I will not be buying their products.

    We all know that money talks. If the sponsors think enough people are boycotting them, maybe they will quit on the quitter.

    ReplyDelete
  10. Boycotting the advertisers are the only thing that will make a statement strong enough for the TLC to realize they too have been "Palined". And I do think the Quitter Queen will stick this out for the entire eight episodes at 1 million +.

    ReplyDelete
  11. WalterNeff8:35 AM

    Remember, gang, Discovery/Burnett/Palin are more focused on future DVD/BluRay sales, not the original broadcasts: Advertisers will be nice to have, but 4 months after these 8 shows air, they'll ship a load of "Sarah Palin's Alaska: The Series" to the WalMarts in Moron, Mississippi

    ReplyDelete
  12. Anonymous8:40 AM

    Mocha, do some research about Alaska. That bleeding animal is something we call a 'caribou', meat on the hoof.

    We eat them.

    ReplyDelete
  13. HollyP8:52 AM

    Potential advertisers...

    *Rosie Ruiz tights (one of my favorite SNL skits of all time)
    *30 Rock
    *Botox
    *Sharpies
    *Bump-its
    *Citgo
    *Victoria's Secret "enhancer" brassieres
    *Meat tenderizer, to help remove the blood stains
    *White-Out
    *Empathy bellies

    ReplyDelete
  14. Anonymous8:52 AM

    Hey Anon at 7:16....

    Wouldn't it be funny if Palin was charged under the Patriot Act?

    BWA-HAHAHAHAHAHAHA

    Ohiovoter

    ReplyDelete
  15. Anonymous8:57 AM

    You're wasting your time. Glenn Beck and BOR have no problem selling all the ads they need.

    TLC will sell out of ad inventory on 'Palin's Alaska' and the show will be a ratings hit.

    Maybe you libs can counter with 'Nancy Pelosi's Rainbow World of San Francisco'. 'Harry Reid and the Sets of CSI.'

    ReplyDelete
  16. Tyroanee9:38 AM

    TLC/Discovery
    Boycott
    Palin you have to make a choice sweetie:
    You are either going to be a political figure (snicker)
    Or, you want to be a cell-eBrat-tee.
    Personally your best decision would be to fade away into motherhood, perhaps open a tanning salon in Wussup-silla. But we all know deep down that isn't possible because you have failed/quit or just plain suck at doing so, also too what makes TLC think this is going to fly?

    Don't forget about all the sponsors for Beck... GONE!

    ReplyDelete
  17. Anonymous10:02 AM

    I have to agree with WalterNeff and 8:57 AM. I don't know Discovery, TLC or advertisers will care, they are in their own world. I will continue to write to them and others but I think it will take something more.

    ReplyDelete
  18. Anonymous10:15 AM

    Who is that in the yellow raincoat? Doesn't look like Scarah to me at all. Nada bit.

    Rebranding herself, dang those pr folks!

    Keep up the good work, Gryphen!

    ReplyDelete
  19. Anonymous10:22 AM

    I can hardly wait to boycott this show's advertisers.

    The campaign to target Beck's advertisers worked -- they pulled their ads from his show. The ads you now see run are not sold specifically for his show.

    This can happen again!

    ReplyDelete
  20. Anonymous10:43 AM

    Sign the petition to boycott discovery channel advertisers here:
    http://www.thepetitionsite.com/21/boycott-the-discovery-channel-networks

    ReplyDelete
  21. Anonymous11:15 AM

    SarahPAC will buy $100,000.00 worth of the DVDs, have SarahÅ› machine sign them, then tell the Palinbots they can have an autographed set of the series if they make a donation to SarahPAC for ten times the DVD purchase price. Bwa ha ha ha!

    ReplyDelete
  22. "That bleeding animal is something we call a 'caribou', meat on the hoof."

    Yeah, right. And wolves and polar bears? "Meat on the hoof?" You just protest because you know what impact these violent pictures will have on advertisers. Hunters who take pictures with their "Kills" sicken me. The pride and thrill on their faces that they killed a living animal is despicable. I have worked in the commercial meat industry. Whether it's cows, pigs or even chickens, people are rotated frequently in and out of the job of actually ending the animals' lives. The reason is the emotional and psychological toll on those who are killing animals is well-documented. No sane, normal person derives pleasure from killing a living thing. These pictures clearly show how Palin relishes killing. Shameful. And don't give me any BS about putting food on the table, most of you are killing for the sake of killing and that's why you take pictures. Remember, every time you do kill something, a little piece of you shrivels. Meat processors know it. I think you know it too.

    ReplyDelete
  23. Anonymous12:11 PM

    Just out of curiosity - has anyone seen pictures of Ms. Palin and any dead animal in which she has blood on her hands or on her clothes. When the two here are enlarged no indication of anything except a dead caribou.It is almost impossible to dress an animals in the field and not get bloody. Or does blood run right off her Teflon coated person like the ethic complaints seemed to do.

    ReplyDelete
  24. sixdollarman1:01 PM

    Q: will "Sarah Palin's Alaska" be broadcast with subtitles for TLC's English-speaking viewers?

    ReplyDelete
  25. Anonymous1:32 PM

    Does anyone else ever read Tallujah Bankhead's recaps at Huffington Post? She is always coming up with nicknames for people, and has taken to calling Burnett "Palin's Pimp."

    ReplyDelete
  26. honestyinGov1:48 PM

    Here is a link to a page to the Discovery Channel blog where you can post a comment. I don't even see ONE favorable. Take a look.
    http://blogs.discovery.com/discovery-insider/2010/03/hot-off-the-press.html#comments

    ReplyDelete
  27. Check out the hairy arms on that one....keep the sleeves rolled down sweetie!

    ReplyDelete
  28. Anonymous4:12 PM

    good point mocha..."And don't give me any BS about putting food on the table, most of you are killing for the sake of killing and that's why you take pictures."

    I never liked those trophy pictures. Chuck H. is known for going over quota and using others to get more then his share.

    Sarah may only be a poser in those pictures, like her wanna be biker weirdness. She just likes to be around death and the remains. A product of her childhood. Necrophiliac. That explains her attraction to Walnuts.

    ReplyDelete
  29. Anonymous5:14 PM

    I really wish that photo would quit showing up. It lookslike they had to shoot the poor animal three times at least.
    It's sickening.

    But then Sarah is sickening.

    ReplyDelete
  30. Anonymous6:02 PM

    So Mrs. Palin's apparent obcession with blood and death continues...how gross! Does this really attract a certain group of people? And I am referring to people outside mental institutions.

    ReplyDelete
  31. Anonymous6:11 PM

    As someone who was born and raised in Alaska, I have had my picture taken with numerous dead animals. As the product of a subsistance lifestyle connom in rural Alaska, I realize that having your picture taken with a dead animal does not mean you were the person responsible for killing the animal.

    This is just yet another Palin...taking credit for something someone else did. How typical.

    ReplyDelete
  32. Anonymous6:38 PM

    Mocha,

    Thank you for mentioning the taking of pictures of their kill. I was getting ready to post and ask how many people take photos of the animals they kill. I come from a long line of hunters and fishermen/women. I have to admit that I never took to hunting and never shot anything. I don't remember ANYONE in my family or among our acquaintances who took pictures of themselves with the animals they killed. In fact, if there were pictures of the killed animals floating around, I don't think I would have been able to eat the meat. I'm happy to say that I married into a non-hunting family and most of my close family members have given up hunting, as they point out they can use the money they would spend going hunting to buy more meat than they'd ever get hunting. You see, for us, it wasn't about the thrill of a kill--it really was about food.

    As far as all of Chuck Palin's trophies hanging on the wall, ewwwww. I know a lot of people do this, but it seems callous to me. But I know there must be some hunters who post here. Please enlighten me. Do you take photos? Keep trophies (the heads or the horns)? If so, why?

    ReplyDelete
  33. sunnyjane12:39 AM

    What's the point of photographing a kill? It doesn't seem to me that there's any honor associated with killing an animal who doesn't have a gun to defend himself.

    Guess I'll have to start photographing all my groceries the next time I come home from the store. "Hey everybody, look what I bagged at Giant!"

    Maybe I can make a couple of decorations for the home: stuff some celery and put it on the coffee table. Or, crochet an afghan out of potato peelings. Perhaps wall paper the dining room with paper bags.

    Good grief.

    ReplyDelete
  34. Kat_from_HI6:01 AM

    My Ex was a deer hunter. We did eat the meat and for many years it was our only source of meat. When we were first married, my job was to take the pictures of the macho man and his triumph over nature. I'm not saying every hunter feels this, just that he did/does.

    I hated it and before too long refused to even look at the "kill." He kept the horns to show off his trophies & so he could relive the experience. The horns were NOT allowed in the house. My disgust reached epic proportions when I found he had cut off the lower portion of a deer's forelegs, bent them upward & kept them until they hardened and was going to mount them on a board & use them to hold his rifle to be displayed in the house. Flew into a rage when I threw them out. Please excuse the graphic description.

    He felt a constant need to PROVE what a man he was, & killing made him feel that way. He also believed he was a super stud because he fathered two sons. He ridiculed those sons when their first born children were girls because they weren't as manly as good ol dad was. He refuses to this day to pay attention to our beautiful grand daughters, but puts the one grandson on a pedestal. Basically hates women.

    Trust me, with people like this male or female, this is all about control, domination, and proving themselves to be superior beings. The need to dominate and control all those around them keeps them from feeling so inadequate. No taking responsibility for anything, never apologizing, everyone else was responsible for his bad behavior/tantrums/abuse, always knowing everything about everything yet brags (my ex) that he never read a book in his life. Sound familiar? My apologies for going off on this rant, but I know my part of my reasons for the rage I feel when the Tundra Terrorist gets away with so much are tied closely to my own experience. Sorry!

    ReplyDelete

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