New York Times executive editor says that Donald Trump is the best thing to happen for their bottom line.

Courtesy of The Hill:

The executive editor of the New York Times said in an interview Sunday that President Trump’s attempts to smear the publication have instead encouraged more people to read it. 

“Trump is the best thing to happen to the Times’ subscription strategy,” Dean Baquet said in an interview with CNN’s "Reliable Sources." “Every time he tweets it drives subscriptions wildly.” 

Baquet said Trump has revitalized reporters who may have been pessimistic about the future of the industry. 

"There was a long time when the press wondered about its place in society, the last several years as newspaper subscriptions dwindled, as particularly local newspapers worried about their future," he said. "What’s happened in the last couple of months I have to say has been tremendous for news organizations." 

"Our mission is clearer than it's ever been — we’re covering a dramatic revolution in government and how the country is governed, and it feels like all of the things that sort of bothered us and made us lose a little bit of confidence in the last few months have sort of gone away."

And the more attacks Trump lobs their way the more subscriptions they sell.

I have one, do you?

I have to admit however that while I certainly embrace the resurgence of quality journalism in this country, I am also troubled by the fact that it was a similar upsurge in viewers that compelled cable news outlets to put Donald Trump's big orange face in front of its audiences almost 24/7 for months leading up to the election.

I cannot help but think this is a case of the cable news media creating a Frankenstein monster and then leaving it to the print media to destroy it for the benefit of humanity.